This past Sunday was one of the highest secular holidays in American culture.
Super Bowl, baby.
Most folks come together in joyous celebrations and festivities decked with impossibly greasy/ooey/gooey/cheesy/meaty delights and cheer great cheers and moan great moans when the team they love either catches or fumbles that coveted leather ball.
And even when they’re not cheering or moaning the motion of pig skin, most Super Bowl party attendees are still glued to the TV screen, itching to see how big companies put their millions to work during the equally coveted commercial slots.
Lots of car companies took center stage during Super Bowl XLVI, from Audi to Ford to Chevy to Hyundai. Now, I’m not biased or anything (I don’t think?…), but I have to admit – by far the sexiest, smartest, funniest and feistiest ad that aired during this year’s Super Bowl featured one Italian bombshell, one frothy latte, and one very lovestruck fellow.
Well done, Fiat 500 Abarth. Word on the street is you saw the biggest increase in internet traffic during the course of the Super Bowl. Much deserved.
How did YOU spend your Super Bowl? My day, prior to kick-off, was spent cruising around the sunny streets of Superior, Wisconsin. It was a swell time. Want to see what I saw?
Ciao for now.